Approach

Not how agencies work.
How we work.

The sports sponsorship industry runs a 1990s playbook on a 2026 audience. We replaced gut feel with data, opaque pricing with transparency, and logo placements with engineered outcomes.

playmaker run --partnership-engine
~/playmaker
$ playmaker intelligence --brand "your-company"
→ Analysing fan demographics, engagement signals, market positioning...
→ Mapping competitive landscape across 22 markets...
→ Compiling audience data, social signals, brand objectives...
✓ Brief compiled. Data, not assumptions.
$ playmaker match --mode value-alignment
→ Scanning global rights-holder portfolio...
→ Not "who's available" but "who creates the most value for both sides"
✓ High-alignment properties identified. Algorithmic pairing complete.
$ playmaker structure --pricing transparent --benchmarks on
→ Designing deal architecture: flexible packaging, performance benchmarks...
→ Pulling benchmark data from comparable deals...
✓ Deal structured. Both parties see the data, the rates, the reasoning.
$ playmaker activate --plan integrated
→ Not a logo on a shirt. Integrated brand experiences, content series...
→ Digital activations, hospitality programmes, co-created campaigns...
✓ Partnership live. Activation plan deployed.
$ playmaker measure --attribution full --output board-ready
→ Clean room analytics, attribution modelling, provable ROI...
→ Every dollar tracked. Real-time dashboards active...
✓ Report generated. "Was it worth it?" answered with data, not feelings.
Pipeline complete.
5 stages executed. 0 assumptions made. █

Every engagement is scoped to your objectives. No templated playbooks.

Why Different

What you won't get from anyone else.

Mandated, not brokered

We have direct mandates with rights holders. This means first access to inventory, better pricing, and the ability to structure bespoke deals.

Tech-native operations

Our infrastructure runs on the same tools and thinking as the companies we serve. AI agents, automated pipelines, data-driven everything.

Transparent pricing

We share benchmark data from comparable deals. Both sides see the numbers. No opaque markups, no hidden inventory costs.

Measurement that boards trust

Custom attribution frameworks, clean room analytics, and real-time dashboards. Not post-campaign PDFs three months late.

Want to see how this applies to your brand?

Request an introduction